A dynamic individual with over 22 years of professional experience. Armed with a Cardiff master’s in business Strategies and a Doctorate in Entrepreneurship specializing in Women in Social Entrepreneurship, she is passionate about driving meaningful change.

Soha is the founder of Businessita, a startup venture where she practices what she preaches in the entrepreneurial ecosystem. Believing in the power of diversity, she empowers women to excel in the workplace, leveraging their unique strengths.

Her notable achievement includes the development of the “Social Business Canvas,” seamlessly integrating Sustainable Development Goals into everyday business processes. This innovative approach simplifies social impact measurement, freeing social entrepreneurs to focus on their mission independently.

Soha is internationally recognized, having received multiple awards and being honored as one of the top 50 influential women in her field. As a mentor, trainer, and strategy & startup advisor, she brings a wealth of experience and accolades to inspire and empower individuals and organizations.